Trademarks make it easy for consumers to find you. They help you distinguish your products from those of competitors and identify you as the source. They indicate a consistent level of quality for your products and services. Trademarks help prevent marketplace confusion. They protect the consuming public by preventing confusion […]
Several years ago I considered coming to Logan from a large, Salt Lake City firm. Being a younger attorney at the time, and unfamiliar with legal practice in cache valley, I sought advice from established salt lake-area attorneys. Many of these advised that practicing in cache valley would be considerably […]
I’m a fan of the wall street journal-based blog “the accelerators.” It is written by various, guest startup founders and executives. Guests discuss the strategies and challenges involved in creating new businesses and they speak from experience earned in the trenches. Recently, the topic of intellectual property was discussed. Here […]
Market and company dynamics are fluid. So, businesses often need to tweak logos or rebrand product lines. This is happening right now at yahoo. Yahoo has made the rebranding a marketing event in and of itself by showcasing a different yahoo logo each day for thirty days until it finally […]
From the Law Journal Section of the Wall Street Journal, Monday, April 15, 2013: Trademark applicants represented by attorneys are 50% more likely to earn a stamp of approval from the U.S. patent and trademark office than those who go it alone, according to a new academic study. The paper’s […]
