Market and company dynamics are fluid. So, businesses often need to tweak logos or rebrand product lines. This is happening right now at yahoo. Yahoo has made the rebranding a marketing event in and of itself by showcasing a different yahoo logo each day for thirty days until it finally […]
From the Law Journal Section of the Wall Street Journal, Monday, April 15, 2013: Trademark applicants represented by attorneys are 50% more likely to earn a stamp of approval from the U.S. patent and trademark office than those who go it alone, according to a new academic study. The paper’s […]
On March 16, 2013, the biggest change in patent law in decades will take effect. On that day, patent law officially changes from “first-to-invent”—where first inventors are entitled to patent an innovation, to “first-to-file”—where the first to get to the patent office obtains the patent, regardless of whether he or she was […]
For e-commerce, online visibility is critical. Many online businesses seek it by using Google’s Adwords (or similar programs) to promote their products in internet searches. Through Adwords, a business can select key terms and pay for sponsored advertising in search results for those terms on a “per-click” basis. But, what […]
I depart from intellectual property on this month’s post to wish you all happy thanksgiving, and to offer a heartfelt “thank you” for your friendship, acquaintance, and business. I don’t recognize my opportunities and blessings enough. I’m hoping to improve, particularly following a recent experience. This month, through the generosity […]
