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Category: Blogs

Using a Competitor’s Marks in Google AdWords

January 11, 2013 Blogs

For e-commerce, online visibility is critical. Many online businesses seek it by using Google’s Adwords (or similar programs) to promote their products in internet searches. Through Adwords, a business can select key terms and pay for sponsored advertising in search results for those terms on a “per-click” basis. But, what […]

Thanksgiving

November 20, 2012 Blogs

I depart from intellectual property on this month’s post to wish you all happy thanksgiving, and to offer a heartfelt “thank you” for your friendship, acquaintance, and business. I don’t recognize my opportunities and blessings enough. I’m hoping to improve, particularly following a recent experience. This month, through the generosity […]

Valuing IP and the Humble Twinkie

September 20, 2012 Blogs

Companies often grapple with the question of how to effectively value their investment into perfecting intellectual property rights like trademarks. Justifiably so; the question is often complex and case-specific. Any cost-benefit analysis must take into account the company’s broader business and strategic objectives, likely outcomes of applications, etc. I often […]

The Take Down: IP and Website Removal

July 17, 2012 Blogs

Websites are key to business, whether directly through e-commerce or indirectly through advertising. And, they may be at risk. In the blink of an eye, an ISP or web host (collectively “hosts”) can take down a site based on mere allegations by a third party—including a competitor. You should understand […]