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This month’s news about backcountry.com and its trademarks presents a case study for trademark attorneys and businesses alike as background: Backcountry.com is a Utah based, leading online retailer of clothing and outdoor recreation gear. It started in 1996 and has successfully grown into a company of 1200 employees and an […]

One of my favorite compliments was being told that I was dangerous. I could be wrong, but I don’t think it spoke to recklessness, ill will, or body odor.  At any rate, I took it as an opinion on competence. I’m sure there are contrary opinions on this and I’m […]

There are many reasons for getting a federal trademark registration.  One specific reason relates to selling products on amazon.com.  Amazon created the amazon brand registry to help sellers on the platform protect their intellectual property—mainly their brands and product names—and to create an accurate and trusted experience for customers on […]