How Do I Get on the Amazon Brand Registry?
Amazon created the Amazon Brand Registry to help sellers on the platform protect brand and product names and to create a trusted experience for Amazon customers. Sellers enrolling in the Amazon Brand Registry have more influence over, and control of, their brand’s product listings. Most importantly, enrolling on the Amazon Brand Registry increases product sales.
For eligibility, a seller must have a federal trademark registration—it is generally not sufficient to have a pending trademark application. Amazon maintains its own attorney directory, known as the IP Accelerators, which Amazon Sellers may use to obtain registered trademarks. Significantly, Project CIP does this work at a fraction of the cost of the IP Accelerators attorneys.