Whether you are a patent owner or exist in an industry where competitors own patents, it is helpful to know the ins and outs of patent marking. Patent marking is the practice of notifying others that a product is patented (or patent-pending) by actually inscribing it on the product. For […]
Developing a brand is an important activity for many companies. It does not often involve rocket science, but there are important things to consider. In particular, whether the company is a one-man shop or large enough to have its own internal marketing department, brand development can often benefit from the […]
I’m making some observations on Utah state university’s (USU) trademark issue with San Diego State University (SDSU). In case you’ve missed it, you can catch national, state, and local news here, here, here, and here. Maybe most importantly, the actual chant thingy is here. (Turn your speakers up!) Basically, the […]
If trolls are bad—eating billy goats and terrorizing the kiddies—patent trolls maybe even worse according to popular opinion. A patent troll is generally defined as an entity that does not sell the product behind its patent; rather, it extracts licensing fees and/or infringement damages from the unsuspecting (boo! we hate […]
On first blush, if you run a small business, it may be hard to relate to a company like Nike. Few companies are that big. But, Nike didn’t appear magically overnight either. It grew from the mid-1970s. Along the way, it adopted successful strategies that can provide lessons. One strategy […]
