I’m a fan of the wall street journal-based blog “the accelerators.” It is written by various, guest startup founders and executives. Guests discuss the strategies and challenges involved in creating new businesses and they speak from experience earned in the trenches. Recently, the topic of intellectual property was discussed. Here […]
Market and company dynamics are fluid. So, businesses often need to tweak logos or rebrand product lines. This is happening right now at yahoo. Yahoo has made the rebranding a marketing event in and of itself by showcasing a different yahoo logo each day for thirty days until it finally […]
From the Law Journal Section of the Wall Street Journal, Monday, April 15, 2013: Trademark applicants represented by attorneys are 50% more likely to earn a stamp of approval from the U.S. patent and trademark office than those who go it alone, according to a new academic study. The paper’s […]
On March 16, 2013, the biggest change in patent law in decades will take effect. On that day, patent law officially changes from “first-to-invent”—where first inventors are entitled to patent an innovation, to “first-to-file”—where the first to get to the patent office obtains the patent, regardless of whether he or she was […]
For e-commerce, online visibility is critical. Many online businesses seek it by using Google’s Adwords (or similar programs) to promote their products in internet searches. Through Adwords, a business can select key terms and pay for sponsored advertising in search results for those terms on a “per-click” basis. But, what […]
