Sales through amazon.com and similar platforms are very important for many businesses. But, these platforms also come with their own unique, competitive environments where tricky competitors can poach a business’s sales in many different ways. For example, they can appropriate existing listings and convey counterfeit products. They can use identical […]
I love thanksgiving. Food, family, and gratitude, not to mention deep history and tradition. But, even thanksgiving can be innovated. So, this month’s post is dedicated to the brave men and women who work around the clock to patent the technology behind thanksgiving 2.0. First place goes to what I […]
Whether you are a patent owner or exist in an industry where competitors own patents, it is helpful to know the ins and outs of patent marking. Patent marking is the practice of notifying others that a product is patented (or patent-pending) by actually inscribing it on the product. For […]
Developing a brand is an important activity for many companies. It does not often involve rocket science, but there are important things to consider. In particular, whether the company is a one-man shop or large enough to have its own internal marketing department, brand development can often benefit from the […]
I’m making some observations on Utah state university’s (USU) trademark issue with San Diego State University (SDSU). In case you’ve missed it, you can catch national, state, and local news here, here, here, and here. Maybe most importantly, the actual chant thingy is here. (Turn your speakers up!) Basically, the […]
