A trademark audit is a review of a brand owner’s current trademark portfolio to ensure that the brand owner’s trademark usage and trademark holdings are sufficient, comprehensive, and accurate. Good practices require that a trademark audit be conducted yearly, or any time an existing trademark portfolio is acquired, even if […]
Category: Blogs
Winter’s Myth, Tweed, and Trademark
November 8, 2018 Blogs
In Scottish mythology, Cailleach Bheur (or Beira) is the queen of winter. Beira comes in different flavors. In my favorites, she possesses a single eye capable of seeing beyond duality into the oneness of all beings. She is guardian of the life force, keeping animals during the winter and seeds […]
What Start-ups Need to Know About Intellectual Property
October 15, 2018 Blogs
As any entrepreneur is well aware, the early stages of a new business venture are an incredibly busy time. Entrepreneurs must focus on building the core team, structuring the company, attracting investors, developing the product/service, and developing key partnerships, sales channels and marketing plans. These tasks are typically all-consuming for […]
Juristat: Statistic-Enhanced Patent Application and Prosecution for Patent Attorneys
September 19, 2018 Blogs
Data is the sword of the 21st century, those who wield it well, the samurai. – Jonathan Rosenburg Ignoring key information is inherently human. For example, base rate neglect is hardwired into each of us. It makes us prefer narrative and description over more useful statistics in our decision-making. We […]
Exchange-Traded Funds (ETFs) are popular consumer investment products and make up a $5 trillion industry. ETFs can hold various assets and trade on exchanges like stocks. State Street Corporation invented them in 1993. What happened afterward is a valuable lesson in how trademark mistakes can lead to serious competitive loss. […]
