Data is the sword of the 21st century, those who wield it well, the samurai. – Jonathan Rosenburg Ignoring key information is inherently human. For example, base rate neglect is hardwired into each of us. It makes us prefer narrative and description over more useful statistics in our decision-making. We […]
Exchange-Traded Funds (ETFs) are popular consumer investment products and make up a $5 trillion industry. ETFs can hold various assets and trade on exchanges like stocks. State Street Corporation invented them in 1993. What happened afterward is a valuable lesson in how trademark mistakes can lead to serious competitive loss. […]
Washington – The United States Patent and Trademark Office (USPTO) today issued U.S. patent number 10 million. More than just a number, patent 10 million celebrates the rich history and strength of the American intellectual property system dating back to the first u.s. patent signed 228 years ago by George […]
Part of my work involves monitoring companies’ trademarks and making sure that others do not register similar marks to parasite brand recognition. With increasing frequency, I encounter and challenge Chinese companies that are trying to register marks (abroad or domestically) similar to those that I’m trying to protect. Today, The […]
Sometimes, if you’re lucky, you stumble across the right word to describe a concept so familiar it feels like home. The term ecotone is used in ecology to describe a transition area between biomes where two otherwise disparate plant or animal communities meet, integrate, and coexist. The word combines elements […]
