Trademark Attorneys Pull Their Weight

From the Law Journal section of the Wall Street Journal, Monday, April 15, 2013:

Trademark applicants represented by attorneys are 50% more likely to earn a stamp of approval from the U.S. Patent and Trademark Office than those who go it alone, according to a new academic study.  The paper's authors crunched 25 years' worth of data released by the U.S. Patent and Trademark Office last year to gauge the importance of having legal counsel.  The study, which is expected to appear later this year in the Stanford Technology Law Review, found that on average, 42% of trademark applications filed by attorney-less applicants ultimately were registered.  Those who retained an attorney had a success rate of 60%.